I always love seeing all the unique art on the labels at liquor stores and I will admittedly purchase a beer simply because I like the packaging. I have dreamt about how neat it would be to see my own art on a physical object and now that I have the skills to do so, I have created some mock ups for this fictional brewery Zodiac; which is a union of my favorite things- beer and art.
The concept behind this piece was to design a cohesive set of labels that incorporate the animals of the Chinese zodiac. The idea is that each beer has its own personality, much like the various zodiac signs.
The different brews are: Black Sheep Stout, Sour Tiger Ale, Saison Snake and Belgian White Rabbit.